An Introduction to the Topic: The digital marketing landscape is poised for large changes in the future. We are just about to enter the new year in 2025. At the moment, the landscape of digital marketing is witnessing a rampant change. The domain is evolving at breakneck speed. In it the business domain of social media marketing is one that's leading at the front of this change. Businesses face the ever-growing challenge of keeping up with new trends. Additionally, they need to stay wary of new tools. They must adopt new strategies to keep ahead and above their competitors.